Product Marketing Manager, TikTok One

2. Ecosystem Development & Market Education: Build scalable best practices and official playbooks for TikTok brand-creator partnerships and TikTok One adoption, and deliver structured market education for advertisers and creators via case libraries, workshops and targeted initiatives to drive higher product awareness and stronger market traction.
3. Product Iteration & Feedback Loop: Consolidate feedback from sales, brands, partners and creators to refine product requirements. Oversee the full lifecycle of assigned product modules from alpha/beta testing to mass rollout, and drive execution of product roadmap iterations.
4. Measurement Framework & Performance Analysis: Build measurement frameworks and brand health KPIs, strengthen data infrastructure. Leverage data analytics to inform investment decisions and marketing optimisation. Communicate business insights clearly to cross-functional (XFN) stakeholders and balance resource allocation between short-term performance and long-term brand building.

Qualifications

Minimum Qualifications:
- 3+ years of experience in creator marketing or product marketing and operations
- Proven global GTM experience (mature markets such as the US preferred) with verifiable success cases required.
- Excellent communication, cross-team coordination, problem-framing, project management and data analytics capabilities
- Able to proactively identify risks and align multiple stakeholders to deliver business goals.
- Strong learning agility, self-motivation and global mindset; capable of seamless collaboration with global teams.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: TikTok-7672490686281533749

Employment Type: OTHER

Posted: 2026-08-11T20:16:57