Product Marketing Manager, TikTok LIVE

Minimum Qualifications:
- 5+ years of experience in product marketing, campaign management, or integrated marketing
- Proven track record of launching campaigns that drive product awareness and adoption
- Strong project management skills with the ability to manage multiple workstreams simultaneously
- Demonstrated ability to collaborate effectively across cross-functional teams
- Creative thinker with a passion for storytelling and culture

Preferred Qualifications:
- Experience in livestreaming, creator platforms, or social media ecosystems
- Experience developing and executing global marketing campaigns
- Comfortable operating in a fast-paced, highly matrixed environment
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Deep passion for TikTok, creators, and the evolving digital culture landscape

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102144 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7636404024150362421

Employment Type: OTHER

Posted: 2026-05-06T20:31:41