Product Marketing Manager Intern (Brand Ads) - 2026 Summer (MBA)

Responsibilities

Team Introduction:

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

As the Product Marketing Intern for Brand Innovation, you will be responsible for assisting those who set the go-to-market strategy for TikTok's solutions focused on providing transparency and control as to where branding ads are placed within the For You Feed. You will partner closely with various cross-functional stakeholders in sales, product management, third-party partners, and business marketing.

We are looking for talented individuals to join us for an internship in 2026. Internships at our Company aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at our Company.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. It runs for 12 weeks beginning in 2026 .

Candidates can apply to a maximum of two positions and will be considered for jobs in the order your apply. The application limits is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible. Please state your availability clearly in your resume (Start date, End date).

Summer Start Dates:
May 11th, 2026
May 18th, 2026
May 26th, 2026
June 8th, 2026
June 22nd, 2026

Responsibilities:
- As part of the broader brand product team as an Intern, you will partner with Sales and Global Responsibility Marketing to set long-term objectives and develop go-to-market strategies for our suite of brand products.
- Help define the global go-to-market strategy for TikTok's market-leading brand innovation ad products, ensuring clear communication of product value propositions to the market
- Partner with internal cross-functional teams and external measurement partners, to develop and execute go-to-market plans and create sales enablement content.
- Partner closely with the sales team and clients to deeply understand and synthesize market needs and pain points to inform the direction of product development and influence roadmap
- Build an understanding of TikTok advertising products and leverage these products to achieve customer goals

Qualifications

Minimum Qualifications:
- Currently pursuing an MBA.
- 2+ yrs of strategy, consulting or digital ads marketing experience.
- 1+ years of experience in the digital advertising industry.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
- Must be able to commit to a 12-week full-time work period during Summer 2026.

Preferred Qualification:
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy