Product Marketing Manager, Brand Innovation

Responsibilities:
- Support the development and execution of go-to-market strategies across TikTok's branding solutions portfolio
- Translate product capabilities, performance insights, and measurement into clear, compelling narratives for advertisers and sales teams
- Partner with Product, Sales, and Marketing to gather market feedback and help inform product positioning and roadmap direction
- Develop sales enablement materials and programs that drive product adoption and revenue growth
- Collaborate with regional teams to adapt global strategies for local markets and ensure strong in-market execution
- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals

Qualifications

Minimum Qualifications:
- BA/BS degree or above.
- 3+ years of experience in product marketing, product management, or a related field.
- Experience in digital advertising or media preferred.
- Understanding of branding and advertising solutions, including how different industries approach marketing.
- Strong knowledge of sales and marketing processes.
- Strong analytical skills, with the ability to translate data and insights into clear, actionable narratives.
- Strong communication and storytelling skills, with the ability to simplify complex ideas for different audiences.
- Experience working cross-functionally; experience in global or regional environments.

Preferred Qualifications:
- A fast learner with a good sense of judgment and original thinking.
- Commercial mindset, with ability to connect marketing efforts to business impact.
- Proactive, curious, and fast learner with strong judgment and problem-solving skills.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7556667429771790599

Employment Type: OTHER

Posted: 2026-04-14T20:24:54