Product Marketing Manager, Agency & Scaled Growth - LATAM

Responsibilities
- Define the LATAM product go-to-market strategy based on strong quantitative & qualitative market & business understanding for TikTok's ever-evolving ads product suite, specifically tailored to our agency-managed & self-serve advertisers
- Design, own, and continuously optimize scaled agency engagement programs, (e.g. product education, and activation playbooks) balancing product-led and sales-led approaches to drive adoption and revenue growth across agency-managed advertiser segments at scale
- Autonomously lead GTM operations & seamless execution across wide range of cross-functional teams including (Agency) Sales, Marketing, Marketing Science, Product Operations & Product Management teams to ensure flawless execution against this strategy
- Act as the voice of the LATAM market from both agency & advertiser perspective and synthesize market insights & painpoints to collaborate with global product teams to influence next iteration of our product roadmap
- Build deep agency partner relationships through structured engagement systems (e.g. systematic inbound intelligence gathering via interviews, roundtables, surveys, and quantitative analysis, as well as agency education initiatives and agency-centric GTM programs) to drive partner enablement and capturing actionable insights that inform product and GTM strategy
- Analyze and summarize product gaps and advertiser / agency pain points to recommend product enhancements, leveraging multiple data sources and close partnership with Sales and field teams
- Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption & collaborate with technical and operations teams to monitor product performance
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity

Qualifications

Minimum Qualifications
- Background in performance advertising or paid media, preferably in an agency environment
- Strong understanding of different business models and implications on digital marketing / social media advertising strategies
- Experience working with product teams and influencing the product roadmap with advertising products
- Experience in the ad tech or media / advertising industry, with understanding of both performance & branding marketing
- Experience driving end to end go-to-market planning and execution for advertising products.

Preferred Qualifications
- BA/BS degree or above with 3+ years' experience working within Advertising industry, preferably in an agency context
- Strong data & proficiency & analysis skills, strong drive to understand problems from both a quantitative and qualitative perspective with strong ability to unify both
- A fast learner with a good sense of judgment, with methodical / original thinking and ability to thrive in ambiguity and adjust quickly to change
- Excellent communication, presentation and analytical skills in global & diverse stakeholder environments
- A commercial mindset with a proven track record of delivering against stretch revenue and adoption goals, including owning and driving product-led and sales-led growth targets across diverse advertiser and agency segments.
- Experience leveraging data to test hypotheses and drive business recommendations
- Experience leading and delivering complex, cross-functional projects on fast-paced timelines

Client-provided location(s): São Paulo, Brazil

Job ID: TikTok-7623262668664621365

Employment Type: OTHER

Posted: 2026-04-01T20:11:29