Product Manager, Identity Resolution (Multi-Level)
Responsibilities
Team Intro
TikTok Pangle is TikTok's exclusive Ad Network, currently available in nearly 50 markets. TikTok Pangle empowers advertisers to extend their reach beyond TikTok by accessing top local publishers through trusted, intelligent and performance-driven advertising solutions. TikTok Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America.
Responsibilities
- Build Pangle's identity resolution spine, enabling privacy-safe, performance-driven programmatic ad buying and personalized ad experiences.
- Anticipate shifts in privacy, platform APIs (e.g., SKAdNetwork, Privacy Sandbox), and market dynamics; translate them into a resilient product vision.
- Partner with engineering, data science, and MLOps teams to ingest, reconcile, and activate massive first- and third-party data sets (device, app, click-stream, server-to-server, clean rooms).
- Drive iterative experimentation to improve identity match rate, signal quality, and downstream ROI for advertisers.
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- Align senior stakeholders across Ads, Privacy, Policy, Legal, and Partner Engineering; present clear trade-offs and get decisions made quickly.
- Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization.
- Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
Qualifications
Minimum Qualification(s)
- Bachelor's degree in Computer Science, Engineering, Statistics, or equivalent experience.
- 3+ years of working experience in AdTech/MarTech, programmatic advertising, data platforms, or large-scale ML systems. We welcome candidates from product, engineering, data science, or analytics backgrounds; prior product-management title is not required.
- Demonstrated ability to guide highly technical engineering conversations on architecture, data integrity, and trade-offs at scale.
- Excellent written and verbal communication; able to influence Director+ stakeholders and external partners.
Preferred Qualification(s):
- Understanding of operating-system and network fundamentals, e.g., browser request lifecycle, mobile/desktop OS, network protocols - is a strong plus.
- Experience building Identity products for AdTech/MarTech and applicable regional and state privacy regulations (e.g., GDPR, CCPA, COPPA, ATT).
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.