Product Manager Graduate (App Ads) - 2027 Start

Responsibilities

The App Ads Product team is part of the TikTok Monetization Product organization. The team builds advertising products and platforms that help app and gaming advertisers acquire users, optimize performance and grow their businesses on TikTok across different stages of the app lifecycle.
We work closely with product, engineering, data science, and cross-functional partners to design scalable ad products, improve delivery efficiency, and enhance advertiser experience in a fast-evolving advertising ecosystem.
We are looking for high-potential graduates to join us as full-time Product Managers. As a campus hire, you will work on real product problems, take ownership of scoped product areas, and grow into a core contributor on the App Ads product team.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities
- Develop a strong understanding of the global app and gaming advertising ecosystem, advertiser needs and product use cases, including AI-driven ad delivery and creative optimization
- Support the design and iteration of App Ads product strategies, with a focus on improving advertiser performance, efficiency, and overall campaign effectiveness
- Work closely with engineering, data science, and cross-functional partners to drive product execution and deliver high-quality advertising solutions
- Track and analyze key product and performance metrics, using data to inform product decisions and continuous iteration
- Stay informed about industry trends in mobile advertising, gaming and AI-driven advertising technologies, and contribute to product innovation in a global market

Qualifications

Minimum Qualifications
- Individuals who are completing or have recently completed a Bachelor's/ Master's degree in Computer Science, Engineering, Data Science, Economics or a related discipline.
- Strong analytical mindset with the ability to use data to solve structured problems
- Strong learning ability and interest in advertising system
- A high level of Mandarin language proficiency is required (fluent in written and spoken), with the ability to cover CNOB, as the role involves complex communications with external sales teams and clients based in Mandarin-speaking markets, where Mandarin is a primary working language.

Preferred Qualifications
- Prior internship or project experience related to product, data analysis, analytics, growth or advertising
- Experience working with data, metrics or experimentation frameworks is a plus