Product Designer (Social) - TikTok

Responsibilities

About the team
TikTok UX team is responsible for the product design of the TikTok app. Our key vertical ownership areas include Core app Product Infrastructure, Social, Creation, and Design Systems. Providing professional design methods and practices, the team helps improve user experience and working efficiency of these products and areas.

1. Lead TikTok's social product design - Own design across core social scenarios (friend interactions and sharing, Story, DMs) and explore new ways to spark authentic connection and interaction between users
2. Translate user needs into product direction - Build deep business understanding. Use product thinking and data to surface real user needs, propose product directions and design ideas, and drive them through to launch and validation
3. Prototype with AI coding tools - Use AI coding tools fluently to surface optimization opportunities and rapidly turn ideas into interactive demos, shortening the path from idea to validation
4. Bring strong product taste and social instinct - Maintain a high aesthetic bar. Actively use a range of social products across markets and stay current on social interaction patterns and cultural trends
5. Solve complex problems simply, ship together - In complex business contexts, use the simplest design approach to solve the core problem. Partner closely with product managers and engineers, staying effective in cross-functional coordination to ship high-quality product experiences

Qualifications

Minimum Qualifications
1. Open to candidates at any experience level; what matters is deep hands-on practice with AI coding tools, able to independently turn product and design ideas into high-fidelity, interactive demos that validate experience and feasibility
2. Strong product and data sense; sharp design judgment, high aesthetic bar, and attention to experience detail; able to curate and elevate from large volumes of AI-generated output, turning the "ordinary" into the "extraordinary"; curiosity and drive to explore the unknown
3. Able to identify and define problems in complex business and user contexts, propose well-judged solutions, and drive them to launch
4. Strong communication and cross-team collaboration; optimistic, and effective in fast-changing environments
5. Strong self-drive and learning loop; values reflection and retrospection, turning experience into reusable methods and insight

Preferred Qualifications
1. Experience shipping social, creator, or content products at scale
2. Side projects involving social, AI-driven, or generative experiences
3. Hands-on coding background
4. Passion for TikTok and creator communities

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $76000 - $168000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.