Principal, Creator Marketing - Strategic Programs & Flagship Events (South Korea)

We are looking for a leader who strongly aligns with ByteStyle and demonstrates integrity, along with a proactive, ownership-driven, and execution-focused way of working.

This role will be based in Seoul.

Creator Marketing Strategy & Strategic Programs
- Own the strategy and end-to-end execution of scaled creator marketing programs, defining priorities, success metrics, and execution standards aligned with platform strategy.
- Lead strategic creator projects that require cross-functional alignment, external partnerships, and long-term ecosystem thinking.
- Elevate program quality by setting clear direction, decision frameworks, and execution bar for marketing-led creator initiatives.
- Own strategic creator initiatives for emerging verticals, defining early growth frameworks, creator positioning, and go-to-market approaches in partnership with cross-functional teams.
Flagship Events & Industry Programs Ownership
- Own the full lifecycle of TikTok Korea's flagship events including TikTok Awards, Creator Summit, Content Partner Summit, and global industry-facing programs.
- Lead event concept development, agenda design, creator programming, and overall experience strategy.
- Oversee key operational components including budget planning, staffing models, vendor selection, and program governance.
- Source, coordinate, and manage creators, artists, speakers, and partners directly or through external agencies.
- Ensure flagship events consistently represent TikTok's brand, creator ecosystem, and strategic narrative in the market.
- Define, track, and evaluate performance metrics for creator marketing programs and flagship events.
- Lead post-program and post-event reviews, identifying insights and improvement areas to strengthen future execution.
- Build scalable frameworks, documentation, and best practices to enable consistent excellence across creator marketing and event programs.
Product Program Alignment & Market Localization
- Own local alignment and strategic execution of creator-facing programs originating from Headquarters Product teams.
- Translate global product programs into locally relevant creator marketing and event initiatives that drive adoption and participation.
- Partner with global product and content teams to provide structured market insights, execution learnings, and feedback to influence future program design.
Cross-Functional Leadership & External Partnership
- Act as a cross-functional owner aligning Product, Content, Marketing, Partnerships, Comms, Legal, Finance, and Operations teams around shared priorities.
- Serve as a primary point of contact for complex internal and external stakeholder alignment, resolving competing needs and driving clear outcomes.
- Manage external agencies and vendors with high standards for quality, timeline, and budget discipline.

Qualifications

Minimum Qualifications
- BA/BS degree or equivalent practical experience.
- Previous years of experience in creator marketing, content programs, event programs, partnerships, or platform ecosystem roles; proven experience owning large-scale strategic programs and flagship events end-to-end.
- Strong experience working with creators, partners, agencies, or content platforms in Korea.
- Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders; excellent written and verbal communication skills in Korean and English.
- Strong data-driven mindset with the ability to evaluate program and event performance and translate insights into strategic decisions.
- Ability to operate with high ownership in ambiguous and fast-changing environment
- Hands-on experience managing external agencies and vendors; strong operational skills in budget, resource, and timeline management.

Preferred Qualifications
- Master's degree, MBA, or equivalent advanced degree.
- Experience working at a global tech, content platform, or digital media company.
- Experience operating large-scale, industry-facing events or ecosystem programs.
- Strong understanding of intellectual property, talent, and partnership structures.
- Demonstrated ability to operate independently with strong judgment and execution excellence.
- Experience working closely with global stakeholders across regions and time zones.
- Strong presentation, storytelling, and strategic communication skills.

Client-provided location(s): Seoul, South Korea

Job ID: TikTok-7601056076813797685

Employment Type: OTHER

Posted: 2026-01-30T19:52:24