Principal, Content Acquisition & Development - Celebrities and Digital Originals (South Korea)

Key Responsibilities
Celebrity, Talent Agency Partnership
- Own the full lifecycle of partnerships with celebrities, talent agencies, MCNs, and digital original studios, from sourcing and evaluation to negotiation and execution.
- Structure and negotiate complex agreements with talent agencies covering celebrity onboarding, digital original production, content rights, and long-term collaboration models.
- Develop scalable partnership frameworks for talent agencies to onboard, manage, and grow multiple celebrity accounts.
- Act as a relationship owner for key agencies building trust and long-term strategic alignment.
Digital Original Content Acquisition
- Lead acquisition and development of studio-quality digital original content, including celebrity-led formats and digital-first productions.
- Define acquisition priorities for celebrity-driven and studio/MCN-powered digital originals aligned with platform strategy and audience demand.
- Manage a high volume of deals while maintaining quality, consistency, and strategic focus.
Ecosystem & Partner Development
- Build and scale a sustainable ecosystem for celebrities, talent agencies, and digital studios, ensuring partner success and platform differentiation.
- Design and execute partner education programs focused on content quality, platform storytelling, and production optimization.
- Drive initiatives for content globalization, enabling Korean celebrities and digital original IP to expand into global markets.
Strategic & Cross-Functional Leadership
- Serve as a cross-functional leader aligning Marketing, Product, Sales, PR, GR, Legal, and global teams around celebrity and digital original content strategy.
- Collaborate with Product teams to identify celebrity/digital original-specific needs and influence product features, tools, and workflows.
- Partner with global teams to localize global initiatives and contribute Korean market insights to global celebrity strategies.
- Represent the company's celebrity and digital original content strategy in external industry events, agency forums, and media engagements.
Performance Management & Operations
- Oversee day-to-day operations related to celebrity, agency, and digital original studio partnerships.
- Define, track, and analyze performance metrics for celebrity and digital original content portfolios.
- Optimize deal processes, partner workflows, and reporting frameworks to support scale and efficiency.
- Lead, mentor, and develop a high-performing content acquisition team specializing in celebrity, agency, and digital original studio partnerships.

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- Previous years of experience in content acquisition, production, distribution, or digital transformation within entertainment or media industries, and at least 5+ years of related experience working with celebrities, talent agencies, or digital original studios in Korea.
- Proven track record of negotiating complex agreements involving talent, content rights, and production partnerships.
- Strong industry network and trusted relationships with celebrities, talent agencies, MCNs, and key digital original studios.
- Experience leading cross-functional initiatives and influencing stakeholders.
- Strong data-driven mindset with the ability to evaluate content performance and guide acquisition strategy.
- Business-level proficiency in written and spoken English and Korean.

Preferred Qualifications
- Master's degree, MBA, or equivalent advanced degree.
- Experience building or scaling celebrity or MCN-driven content programs at a global platform or major media company.
- Strong understanding of intellectual property rights and experience collaborating with legal teams on complex talent and content agreements.
- Demonstrated people leadership experience and team-building capability.
- Ability to thrive in a fast-paced, ambiguous, and highly collaborative environment.
- Excellent analytical, communication, and presentation skills.

Client-provided location(s): Seoul, South Korea

Job ID: TikTok-7600306145966606597

Employment Type: OTHER

Posted: 2026-01-29T19:53:51