Principal Campaign Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)
Responsibilities
About the team
The TikTok Shop Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop in Indonesia.
About this role
You will take ownership from a PnL and resource-efficiency perspective, ensuring that major campaigns evolve from pure scale expansion toward high-quality, sustainable business growth.
- Own end-to-end strategy and operations for major campaigns on TikTok Shop Indonesia Independent App, leading mega campaigns and being accountable for results and efficiency;
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- Act as the core owner for campaign-related initiatives, consolidating and prioritizing product demands across merchant-side, user-side, and operations-side domains;
- Work closely with product and engineering teams to drive design and iteration of campaign-related product capabilities, improving scalability, automation, and operational efficiency;
- From a long term platform perspective, continuously optimize campaign strategies and product mechanisms for key modules such as membership growth, flash sales, and search;
- Own campaign goal setting, execution monitoring, risk management, and post-campaign reviews, building reusable frameworks and best practices.
Qualifications
Minimum Qualifications:
- Bachelor's degree with 5 years of proven experience campaigns or platform level marketing operations.
- Solid understanding of shelf-based and platform e-commerce models, with the ability to think holistically across user, supply, traffic, and conversion;
- Strong capability to collaborate with product teams, clearly translating business needs into actionable product solutions.
Preferred Qualifications:
- Proven track-record in driving business impacts and results.
- Excellent strategic thinking, goal decomposition, and data analysis skills, with a strong result-oriented and self-driven mindset;
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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