Performance Marketing Specialist, TikTok Shop (eCommerce, Malaysia)
Responsibilities
About the team
The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement.
Key Responsibilities
- Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok and other relevant channels.
- Analyze and interpret key performance metrics to provide actionable insights and recommendations for continuous improvement.
- Conduct A/B testing to refine targeting, messaging, and creative elements for optimal campaign performance.
- Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of marketing initiatives.
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- Collaborate with Media Agencies to ensure digital buys are planned and to achieve key metrics.
- Stay abreast of industry trends and emerging digital marketing technologies to maintain a competitive edge.
Qualifications
Minimum Qualifications
- Minimum Bachelor's Degree or above
- 3+ years of experience in Internet companies, brand companies, or agencies
- Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution, creative mindset with a focus on innovation and testing
- Familiar with different online marketing channels and is aware of interactive products such as TikTok and Instagram, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
- Proficient in using analytics tools, ad platforms, and marketing automation tools.
- Experience with budget management and forecasting
- Excellent communication and collaboration skills
Preferred Qualifications
- Experience working in eCommerce platforms, marketplaces, or social commerce environments.
- Strong familiarity with creator marketing, influencer campaigns, or content-driven commerce.
- Familiarity with the Malaysia eCommerce market, consumer behavior, and local marketing trends is highly preferred.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.