Paid Media Operations Lead, APAC

- Collaborating with internal marketing and other cross-functional teams to develop media briefs and oversee the development as well as tactical execution of media buys, ensuring strategic direction and timelines are clearly communicated
- Driving marketing initiatives by leveraging multi-channel, holistic media strategy including, but not limited to digital and traditional offline channels
- Can work autonomously, as well as collaboratively across all levels. Support the development and continuous improvement of campaign operations processes, tools and workflows
- Support your managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & OKRs. Act as a point of escalation and manage dynamic situations including campaign operation changes.
- Increase knowledge of different paid media functions in the team, providing market context and contributing to 'what's next'.Help develop the paid media department by being innovative and sharing knowledge and processes.
- Analyzing the effectiveness of media campaigns to better optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team's goals
- Foster relationships with external suppliers from a strategic & project point of view.
- Partner with internal stakeholders to align campaign execution with the overarching paid media strategy
- Execute local media planning in alignment with global/local guidances. Secure media channels in collaboration with external agencies/partners, ensuring all marketing activations are relatable to targeted audiences and contribute to build brand trust
- Work closely with agency accounts managers, ensure that campaign ideas, strategies and objectives are converted into tangible tasks. Liaise with local and global peers to share and implement planning principles

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, preferably in marketing, advertising, technology and/or media related study.
- Significant working experience in media planning and buying both offline and online, familiar with local context and trends of media, including but not limited to TV, radio, magazines, and social media.
- Experience working with international teams and familiarity with the media landscape in Korea/ Japan is a must
- Experience in campaign operations, media implementation or performance optimization roles in an agency/paid media related function preferred
- Strong communication and coordination skills, familiarity with project management tools, methodologies, and best practices

Preferred Qualification(s)
- Intellectual curiosity and ready to learn new skills and knowledge. Good business/data analytical and problem-solving abilities.
- Global mindset. Strong collaborative skills, experience working with multicultural teams across different functions, highly preferred
- Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.

Client-provided location(s): Singapore

Job ID: TikTok-7612576817485367605

Employment Type: OTHER

Posted: 2026-03-02T20:00:32