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New Business Activation Account Executive

Yesterday New York, NY

Responsibilities

About the Role TikTok's Global Business Solutions team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

As an Account Executive, you will own the full sales cycle for a dedicated book of high-potential Enterprise and Mid-Market prospects. You will be responsible for strategically prospecting, qualifying, pitching, and closing advertisers, utilizing a value selling mindset to teach prospects about new market opportunities. By orchestrating multi-threaded sales cycles with C-level stakeholders, you will help them understand the transformative value of the TikTok Ads Platform and define a strategic roadmap for platform adoption. You will collaborate closely with internal teams to develop best-in-class acquisition strategies, building a high-velocity pipeline focused on long-term revenue potential and market expansion.

Responsibilities
- Target & Nurture: Directly manage and nurture a named account list; develop comprehensive account plans for winning and expanding business with Middle Market and Enterprise companies.
- Full-Cycle Execution: Own the end-to-end sales process - from dedicated outbound prospecting to closing - while consistently meeting and exceeding quantitative and qualitative acquisition targets.
- Strategic Outbound: Generate a robust sales pipeline through high-activity outbound efforts, including phone, email, and 3rd party tooling, driving urgency in interactions.
- Executive Orchestration: Build and maintain key relationships with C-level executives, managing complex multi-threaded cycles and ensuring the right executive touchpoints are leveraged at the right time.
- Consultative Value: Strategically consult with external stakeholders to align TikTok Ads strategies with their specific marketing objectives and business KPIs.
- Cross-Functional Leadership: Work with leaders from Business Operations, Product, and Finance to lead complex product workshops and financial analyses, maintaining a strong feedback loop to drive platform strategy.

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- Process Innovation: Lead and contribute to team projects that refine our sales process, helping build repeatable, scaled engagement models for the broader team.
- Seamless Onboarding: Onboard new clients onto the TikTok Ads Platform, setting them up internally for long-term growth and sustainable spend.

Qualifications

Minimum Qualifications:
- 5+ years of professional sales or business development experience.
- 4+ years of dedicated acquisition (new business) selling experience.
- Challenger Mindset: Demonstrates a consultative, insight-led approach to selling - able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.
- Activity Driven: A track record of high-volume prospecting and a "hunter" mentality; not afraid to hit the phones to build a pipeline from scratch.
- Stakeholder Mastery: Experience managing multi-threaded sales cycles involving multiple decision-makers across Legal, Finance, and Marketing.
- Communication: Excellent verbal and written English with the ability to present complex data to executive audiences.

Preferred Qualifications:
- Ad Sales Experience: Previous experience in Ad Sales or Media Sales is highly preferred.
- Strategic Acumen: Ability to think independently and strategically to develop acquisition tactics in an ever-evolving market.
- Negotiation: Strong negotiation and closing skills with a proven track record of exceeding performance targets.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $77400 - $111667 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY
Job ID: TikTok-7624250023861520693
Employment Type: OTHER
Posted: 2026-04-04T20:36:07

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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