Monetization Strategy & Operations Associate - Korea

Responsibilities

About the team
We are looking for entrepreneurial talent to join our Monetization Strategy & Operations (MSO) team in South Korea.
- The MSO organization provides business-critical insights through rigorous analytics, ensures cross-functional alignment on strategy and execution, and drives high-impact monetization initiatives. We bridge high-level market strategy with day-to-day commercial execution, ensuring that business priorities translate into measurable revenue outcomes.
- This role offers a pivotal opportunity to shape TikTok's monetization strategy in one of the most competitive digital advertising markets globally. You will take a market-back approach - developing a deep understanding of the Korean advertising landscape, identifying industry growth pools and top advertisers, and designing actionable strategies to win market share and accelerate sustainable revenue growth.
- We are looking for someone who is eager to be a part of a dynamic, high-growth, fast-paced environment. You will have a first hand opportunity to shape monetization efforts in the South Korea. This role requires strong data analytics skills to identify and prioritize organizational growth levers, solve pain points, make a sound judgement for critical business decision, partner closely with cross-functional leaders. This person should have strategic thinking capabilities, be detail-oriented, proactive, able to wear multiple hats, and comfortable operating in ambiguity.

Responsibilities
- Translate monetization strategy into executable commercial levers, including sales motions, incentive structures, product prioritization, and go-to-market plays. Provide leadership with clear visibility into business performance through rigorous analysis, KPI tracking, and business reviews.
- Develop a holistic view of the Korean advertising market, including competitive dynamics, major industry verticals, and top accounts. Identify priority industries and key advertisers, and formulate account-level and vertical-level strategies to increase share-of-wallet and drive revenue growth. Conduct comprehensive external research on competitors, industry and macro movements, to enable the business to identify market trends, growth opportunities, and key value drivers effectively.
- Own revenue forecasting and target-setting frameworks, ensuring alignment between strategic priorities and financial outcomes. Lead cross-functional initiatives to drive revenue impact, track performance, and measure effectiveness of strategic programs.
- Collaborate with cross-functional teams in Korea and APAC to ensure effective cooperation on key initiatives including new business launches in Korea.
- Identify structural gaps in policies, processes, incentives, and systems that may hinder monetization, and drive scalable improvements.

Success in this role means turning market insight into scalable monetization engines - not just strategy recommendations.

Qualifications

Minimum Qualifications
- 3+ years of experience in management consulting, sales strategy, equity research, investment banking, or related strategic roles.
- Full professional proficiency in Korean and business-level proficiency in English.
- Strong problem-solving and analytical skills, with the ability to translate complex data into clear insights and executive-level narratives.