Mom and Baby, FMCG Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Our team is responsible for driving the growth of the Mothers & Babies category on TikTok Shop. We work closely with brands and sellers to onboard, incubate, and scale their business on the platform, while ensuring a seamless and engaging shopping experience for users.

We focus on building strong partnerships with key merchants, driving category growth through campaigns, livestream and creator collaborations, and optimizing seller performance across both top and long-tail accounts.

Responsibilities:
- Manage and grow a portfolio of mid- and long-tail merchants, owning their day-to-day performance and development
- Analyze merchant performance (traffic, conversion, AOV, GMV) to identify gaps and drive actionable improvements
- Drive merchant participation and execution in campaigns, ensuring readiness and maximizing sales impact
- Work closely with merchants to optimize assortment, pricing, and content (livestream & short video) to improve conversion
- Identify and scale high-potential merchants, building repeatable growth cases across the portfolio
- Coordinate with cross-functional teams (Campaign, Ads, etc.) to resolve issues and unlock merchant growth
- Maintain accurate merchant data and ensure timely communication of platform updates, policies, and initiatives

Qualifications

Minimum Qualifications:
- Currently enrolled in a university program
- Strong analytical and logical thinking mindset
- Comfortable working with data (Excel/Google Sheets is a must)
- Good communication and stakeholder management skills
- Proactive, responsible, and able to manage multiple tasks under deadlines

Preferred Qualifications:
- Interest in E-commerce, especially Mom & Baby category is a plus
- Ability to follow structured processes while identifying improvement opportunities
- Data-driven thinking with attention to details
- Ownership mindset (proactive follow-up, not waiting to be pushed)
- Willingness to learn fast and adapt in a fast-paced environment

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com