Merchandise Strategist (Shopping Center) - TikTok Shop
Responsibilities
About the team
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
- Develop and execute annual category and product growth strategies for the UK marketplace. Drive hero product launches and key category expansion, accountable for GMV growth in focus segments;
- Establish a robust supply-side analysis framework based on market insights and business goals. Design category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps;
- Partner with traffic product and algorithm teams to build effective traffic support and exit mechanisms, implementing guardrail metrics to ensure overall traffic ROI;
- Collaborate with category management and strategy teams to design tailored growth targets and key milestones for cross-border and local sellers. Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.
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Qualifications
Minimum Qualifications
- Bachelor's degree and above;
- Demonstrated experience in e-commerce merchandise strategy, category management or related strategic roles.
- Outstanding communication, project management and execution skills. Able to work under pressure, highly self-driven and adaptable to a dynamic environment;
- Naturally inquisitive with wide-ranging interests and a keen awareness of consumer trends and industry developments.
- Familiar with UK/Europe market practices.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.