Merchandise Acquisition/Incubation Specialist Project Intern (TikTok Shop MAI EU) - 2026 Start (BS/MS)

Responsibilities

About the team:
The Merchant Acquisition and Incubation (MAI) team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As a Merchandise Acquisition / Incubation Intern, you will support the EU-MAI team with merchant onboarding, product listing, and high-potential product incubation. This role offers hands-on exposure to EU E-commerce operations, merchant education, merchandise strategy, and data-driven decision-making. You will play a key role in scaling sellable merchandise supply across European markets while improving merchant experience and product quality on the platform.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities
1. Drive Product Listing & Sellable Supply Growth
- Execute high-volume product listings on TikTok Shop, working directly with merchants to bring products live
- Increase the number of sellable SPUs/SKUs by identifying listing gaps, fixing errors, and unblocking merchant issues
- Support cross-EU product enablement, ensuring products are live and sellable across multiple EU markets

2. Own Merchant Enablement Through Clear & Scalable Communication
- Identify where merchants get confused or stuck during the listing process
- Rebuild outreach and education materials into clear, structured, and visual guides that merchants can actually follow
- Continuously iterate communication based on merchant feedback and execution outcomes

3. Analyse Listing Funnel Pain Points & Partners with Product Teams
- Track and analyse product listing funnel performance to identify key drop-offs and operational bottlenecks
- Translate execution-level issues into clear problem statements for Product and Ops teams
- Support experiments and feature improvements to increase listing success rate and efficiency

4. Support Product Acquisition & Incubation Strategy
- Analyse product performance and supply quality to identify high-potential SPUs and categories
- Support incubation initiatives by helping merchants optimise assortment, pricing, and readiness for scale
- Contribute to building repeatable frameworks for product acquisition and incubation

5. Ad-hoc Execution & Strategic Projects
- Take ownership of ad-hoc projects that require both strong execution and structured problem-solving

Qualifications

Minimum Qualifications:
- Currently enrolled in university pursuing a Bachelor's degree or above.
- Result-oriented and self-motivated, able to balance and manage multiple tasks and apply initiative.
- Skilled in Tableau/Power BI and MS Office; SQL or Python experience for data processing is a plus.
- Collaborative and ability to work with multiple stakeholders.

Preferred Qualifications
- Prior experience in e-commerce, marketplaces, operations, consulting, or fast-paced startups
- Ability to analyse funnels or operational data and clearly articulate where things break
- Experience creating clear documentation, guides, or process playbooks