Measurement Partner Lead, Retail and Dining
Responsibilities
The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Partner Manager supporting the Retail and Dining verticals. This role will lead our local Measurement Partners in the US and support clients and agencies to help measure the effectiveness of their investment on our platform. In addition, this role will partner with key cross-functional leaders in sales, product marketing, measurement product, and business marketing, to ensure that clients and agencies have best-in-class support.
We seek a highly-driven, empathetic individual who is looking to build our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to drive measurement impact will be critical for success.
Responsibilities:
- Responsible for leading the US measurement practice for the Retail and Dining verticals and supporting the North America Measurement Lead
- Develop measurement strategy in partnership with XFN stakeholders to improve advertiser's business outcomes using a wide range of data driven methods and tools.
- Manage a team of Measurement Partners and Measurement Analysts, who will partner with clients and agencies to provide impactful measurement that can lead to a better understanding of their performance on the platform
- Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients
- Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritisation and strategic roadmap
- Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform.
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Qualifications
Minimum Qualifications:
- 5+ years of experience in digital advertising measurement from large marketing-related organizations, digital platforms or analytics specialist organizations specifically in retail
- A track record of building analytical practices and teams with clear examples of operational discipline and strategic acumen.
- A passion for inferential problem solving through experimental design and analytical methods.
- Deep understanding of measurement solutions such as conversion lift, brand lift, multi-touch attribution, marketing mix modeling etc.
- Exceptional time-management and goal-oriented task management skills are a must
- Ability to manage effectively across a large team, collaborate with other leaders on joint visions, deploy consistent quality, and provide guidance on what decisions should be made
- A track record of managing top tier clients on digital measurement
Preferred Qualifications:
- Experience at advertising agencies or complex marketing data-driven organizations preferred, as well as retail media experience
- Familiarity with regional industry lobby groups and measurement initiatives a plus
- Interest in working in a fast-paced environment with global talent
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $148800 - $350080 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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