Measurement Partner, Global Monetization Product and Technology, SMB, EMEA
Responsibilities
The GMPT Measurement org is responsible for interpreting the performance of advertising on our platform. We partner with advertisers and agencies to optimize their marketing strategies, uncover insights, and build meaningful connections that drive real business results.
The SMB Measurement team focuses on empowering small and medium-sized advertisers across EMEA to achieve success through data-driven insights, experimentation, and scalable measurement education. We work closely with sales, product marketing, product measurement, and business marketing teams to ensure that every advertiser - from emerging brands to rapidly scaling businesses - can measure and grow effectively on TikTok.
About the Role
TikTok is seeking a Measurement Partner for the SMB org, based in Dublin, Ireland, to support our growing base of SMB advertisers across EMEA. This role will focus on helping SMB advertisers and agencies better understand the value of TikTok through effective measurement, experimentation, and actionable insights. The ideal candidate is an empathetic and analytical problem-solver who is passionate about making data accessible and impactful for smaller businesses. The role requires a mix of analytical thinking, client consulting, scaled problem solving, and cross-functional collaboration to scale measurement best practices across markets.
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Responsibilities
- Partner primarily with SMB advertisers and their agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Develop scalable solutions and measurement frameworks in collaboration with revenue, product marketing, and product managers.
- Translate complex analytical results into actionable recommendations that help SMB clients optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., A/B tests, lift studies, creative experiments) to help advertisers grow their confidence in measurement.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Partner with internal enablement and operations teams to improve the efficiency, quality, and scalability of measurement support across SMB markets.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, and business outcome measurement for SMB advertisers.
Qualifications
Minimum Qualifications
- 5+ years of experience in digital advertising, marketing analytics, or measurement roles within a platform, agency, or analytics supplier.
- Familiarity with experimental design, incrementality testing, multi-touch attribution, and media mix modeling.
- Strong understanding of programmatic auction and commonly used ad products within the ad tech ecosystem.
- Understanding of how small and medium business (SMB) advertisers approach performance measurement and optimization.
- Proven ability to translate complex analytical outcomes into clear, actionable narratives for non-technical audiences.
- Exceptional time management, prioritization, and stakeholder communication skills.
- Demonstrated success collaborating effectively in cross-functional environments.
- Excellent written and verbal communication skills in English.
Preferred Qualifications:
- Bachelor's degree in a quantitative field such as statistics, economics, engineering, mathematics, or marketing science; a graduate degree is a plus.
- Experience with SMB, long-tail, or self-serve advertising ecosystems.
- Experience with SQL, HIVE, R, Python, or similar analytical tools.
- Familiarity with privacy-first measurement innovations and data governance principles.
- Passion for making measurement accessible, educational, and impactful for small businesses.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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