Measurement Partner, Global Monetization Product and Technology, EUI

About the Role:
This Measurement Partner for the SMB organisation supports our growing base of SMB advertisers. The Measurement Partner focusses on helping SMB advertisers and agencies better understand the value of TikTok through effective measurement, experimentation, and actionable insights. Being empathetic and analytical problem-solver, the Measurement Partner is passionate about making data accessible and impactful for smaller businesses. The Measurement Partner has a mix of analytical thinking, client consulting, scaled problem solving, and cross-functional collaboration to scale measurement best practices across markets.

Responsibilities:
- Partner primarily with SMB advertisers and their agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Develop scalable solutions and measurement frameworks in collaboration with revenue, product marketing, and product managers.
- Translate complex analytical results into actionable recommendations that help SMB clients optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., A/B tests, lift studies, creative experiments) to help advertisers grow their confidence in measurement.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Partner with internal enablement and operations teams to improve the efficiency, quality, and scalability of measurement support across SMB markets.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, and business outcome measurement for SMB advertisers.

Qualifications

Minimum Qualifications:
- Extensive experience in digital advertising, marketing analytics, or measurement roles within a platform, agency, or analytics supplier.
- Familiarity with experimental design, incrementally testing, multi-touch attribution, and media mix modeling.
- Strong understanding of programmatic auction and commonly used ad products within the ad tech ecosystem.
- Understanding of how small and medium business (SMB) advertisers approach performance measurement and optimization.
- Proven ability to translate complex analytical outcomes into clear, actionable narratives for non-technical audiences.
- Exceptional time management, prioritization, and stakeholder communication skills.
- Demonstrated success collaborating effectively in cross-functional environments.

Preferred Qualifications:
- Bachelor's degree or equivalent
- Experience with SMB, long-tail, or self-serve advertising ecosystems.
- Experience with SQL, HIVE, R, Python, or similar analytical tools.
- Familiarity with privacy-first measurement innovations and data governance principles.
- Passion for making measurement accessible, educational, and impactful for small businesses.

Client-provided location(s): Dublin, Ireland

Job ID: TikTok-7644144365850659125

Employment Type: OTHER

Posted: 2026-05-28T20:13:13