Measurement Analyst - Marketing Science
Responsibilities
The Measurement Analytics team is a newly created function within Marketing Science Measurement, the team responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers.
TikTok is looking for a full-time Measurement Analyst. This role will primarily work with Measurement Partners and Business leaders to provide analytics support solving complex challenges. As a Measurement Analyst, you will work closely with our measurement and sales teams to drive business growth and optimize ad performance. Your primary responsibility will be to analyze and interpret data to inform measurement strategies, optimize ad campaigns and improve ROI.
We seek a motivated and empathetic individual with strong analytical skills. Success in this role within a rapidly expanding environment depends on execution, curiosity and a commitment to data-driven thinking.
This person will be working with both brand and performance focused industry verticals on TikTok and will have the opportunity to build analytical programs which directly influence global Marketing Science strategy.
- Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
- Lead in the ideation, creation and prototyped deployment of sophisticated custom insights, ad effectiveness analysis, or tooling for large-scale data environments for use by wider measurement teams
- Design and testing of bidding, targeting, and optimisation methods to support new product and feature development
- Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions
- Develop and maintain dashboards, reports, and tools to track key performance indicators (KPIs) and measure campaign effectiveness.
- Analyze and interpret data from various sources, including ad performance, user behavior, and market trends.
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- Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
- Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.
Qualifications
Minimum Qualification(s):
- At least 3+ years of experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers
- Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics or computer science).
- Proven experience in Data Science, Data Analysis, Measurement or a related field.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
- A track record of inferential problem solving through experimental design and analytical methods
Preferred Qualification(s):
- Experience with advertising and media agencies and complex, data-driven marketing organisations
- Experience with executing custom analytical work where SQL, HIVE, R or Python is preferred
- Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.