Measurement Analyst
Responsibilities
The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for a full-time Measurement Analyst. This role will partner with our advertisers to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Responsibilities:
- Assist Measurement Partners with the setup and monitor ad effectiveness studies for advertisers to help them quantify the value TikTok drives for their business and optimize their campaigns
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- Partner primarily with clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions
- Develop education sessions and collateral for internal sales teams, advertisers and agencies on marketing and measurement best practices
- Partner closely with data science teams to develop meta-analysis that produces media insights for advertisers and agencies to take action on
Qualifications
Minimum Qualifications:
- Relevant bachelor's degree in a quantitative field
- A track record of inferential problem solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task management skills
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made
- A track record of driving client decisions with clear communication and team collaboration
- Track record of operating independently and proactively identifying opportunities to help meet the goals of the team and broader organization
- 2+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers
Preferred Qualifications:
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Interest in working in a fast-paced environment with global talent
- Graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.