Marketing Campaign Strategist - Integrated Marketing, TikTok Shop (Vietnam)

Responsibilities

About the team
The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g. 11.11 and 12.12) to optimizing user journeys and creating compelling narratives, our team plays a pivotal role in TikTok Shop's success in the region.

Promotion Campaign Strategy & ROI Optimization
- Design and execute full-cycle strategies for Vietnam mega promotions, including pre-campaign planning, real-time performance tracking, and post-campaign data analysis.
- Build robust ROI monitoring systems to evaluate subsidy efficiency (e.g., discounts, coupons, rebates), identify leakage points, and optimize resource allocation for maximum impact.
- Develop user segmentation models based on behavioral data (activity, repurchase rate, AOV) to drive personalized incentives and conversion lift.
Subsidy Strategy & Resource Management
- Continuously refine campaign subsidy plan & ROI performance through A/B testing, budget pacing analysis, and competitive benchmarking against platforms like Shopee/Lazada.
Post-Campaign Data Analysis & Insights
- Conduct deep-dive post-mortem analysis on campaign metrics, and prepare executive-level reports linking campaign performance to broader business objectives and market trends into actionable optimizations.
XFN Team Strategy Alignment
- Collaborate with category & creator teams to curate high-potential product portfolios and dedicated subsidy plan that are tailored to Vietnam's consumer preferences
- Design cross-category synergies (e.g., bundled offers, shop-tiered rewards) to amplify basket size and merchant penetration.
Competitor & Industry Benchmarking
- Monitor competitor campaigns, pricing tactics, and emerging trends in Vietnam's e-commerce landscape to inform agile strategy adjustment.

Qualifications

Minimum Qualification(s)
- Education background: Minimum Bachelor's Degree or above
- Experience: 3+ years in e-commerce/strategy consulting/business analytics/data mining roles, with exposure to Southeast Asian e-commerce markets. Prior experience with ecommerce/campaign operations is highly preferred.
- Analytical Skills: proficiency in SQL, Excel, or BI tools (Tableau/Power BI). Proven ability to build dashboards and derive insights from complex datasets.
- Industry Knowledge: Deep understanding of VN e-commerce dynamics, including key platforms roadmap user behaviors and seller operation metrics.
- Communication & Collaboration: Fluent in English with exceptional stakeholder management skills. Good judgment and independent thinking ability, excellent communication and external cooperation ability and good expression ability, ensure rapid learning, adapt to changes, result and goal-driven orientation