Lead Counsel, E-Commerce - EMEA Ops & Marketing

The ideal candidate will thrive in a fast-paced, high-performance environment that demands sound judgment, agility, and the ability to manage multiple priorities and jurisdictions simultaneously. You will bring a proactive approach, strong ownership, and the ability to anticipate legal challenges while advancing business objectives.
This role will be based in London.

Responsibilities

You will lead a team committed to delivering pragmatic legal solutions that empower the business. Your responsibilities will include:
- Leading the Ops & Marketing regional legal team supporting TikTok's e-commerce operations across multiple EMEA markets -currently the UK, Ireland, Italy, Spain, Germany, France, Czech Republic, Austria, Greece, Portugal, Hungary, Poland, the Netherlands, and Belgium - and overseeing the full range of commercial and operational legal matters, including transactions, advertising, product enablement, vendor engagement, marketing clearance, user operations, third-party disputes, and regulatory inquiries.
- Drafting, negotiating, and managing commercial agreements for digital and e-commerce platforms, including partnerships with merchants, creators, and advertisers, and reviewing consumer- and business-facing disclosures, policies, and terms to ensure regulatory compliance.
- Driving compliant market launches and expansion, including localising core contract templates and policy frameworks, enabling merchant and creator incentive programmes, and negotiating global key account partnerships that support strategic sellers and drive strong annual revenue growth.
- Building scalable legal and contracting infrastructure, including self-service resources for routine contracting, structured triage frameworks that deliver executive-ready risk assessments, and repeatable market-entry playbooks.
- Providing proactive posture to defend business by monitoring e-commerce related regulatory development and translating complex EU and national regulation into practical commercial guidance and advising on major initiatives such as cross-border selling models, IP and data acquisition strategies, pricing and commission structures, creator compliance tools, seasonal campaigns, gamified commerce features, and merchant management programmes.

Qualifications

Minimum Qualifications:
- Strong academic background with legal qualifications in a major UK or EU market.
- Extensive legal practice experience, including substantial experience advising e-commerce businesses operating in EMEA.
- In-depth knowledge of UK and EU laws governing digital platforms, retail, and e-commerce, including platform liability, consumer protection, advertising, marketing and intellectual property.
- Significant experience drafting and negotiating commercial agreements across the retail, creative, and advertising industries.
- Demonstrated ability to lead legal teams and manage end-to-end commercial projects across multiple jurisdictions in a high-growth environment.
- Strong documentation, presentation, and communication skills, with professional fluency in English, with the ability to simplify complex legal concepts for business stakeholders.
- Ability to manage multiple projects independently in a fast-paced, dynamic environment.

Preferred Qualifications:
- In-house experience in an international, matrixed organisation.
- Experience engaging with regulatory bodies, industry associations, or broader compliance initiatives relevant to e-commerce in EMEA.
- Understanding of the evolving regulatory landscape for digital commerce and online marketplaces across EMEA.

Client-provided location(s): London, United Kingdom

Job ID: TikTok-7676381081031362821

Employment Type: OTHER

Posted: 2026-09-03T21:47:41