IP Campaigns Marketing Specialist (TikTok Shop, Malaysia)
Responsibilities
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution - spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns - to drive sustainable e-commerce growth for TikTok Shop across the market.
Responsibilities
- Lead the planning, development, and execution of integrated brand and marketing IP campaigns, including flagship initiatives such as Super Brand Day and New Arrival Day.
- Partner cross-functionally with internal stakeholders, including account management, creator partnerships, and other business teams, to drive seamless campaign execution and continuous optimization.
- Analyze campaign performance metrics, including sales, orders, and GMV targets, and identify opportunities to improve effectiveness through data-driven insights, innovative activations, and strategic partnerships.
- Monitor trends across social media, e-commerce, digital marketing, and related industries, and apply relevant insights to strengthen campaign creativity, brand visibility, and marketing impact.
- Support revenue growth and campaign monetization initiatives by optimizing campaign performance and commercial outcomes.
Qualifications
Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 5+ years of experience in e-commerce, brand marketing, creative agencies, consulting, or related industries.
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- Experience with marketing IP development and familiarity with livestream, short-form video, or Shop Tab ecosystems is an advantage.
- Strong marketing strategy and campaign planning capabilities, with the ability to manage integrated campaigns from concept development through execution.
- Demonstrated analytical thinking, creativity, and problem-solving skills.
- Strong understanding of consumer-facing digital platforms and social media ecosystems, including platforms such as TikTok, with an interest in emerging trends, digital culture, and evolving marketing opportunities.
Preferred Qualifications
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.