Integrated Marketing &Campaign Manager - TikTok Shop

Responsibilities

About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
1. Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
2. Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
3. Insights Creation: Combine internal data, market research, and seller/buyer input to generate meaningful insights that drive new growth opportunities or improve efficiency.
4. Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross-functional teams (including R&D tech) to co-develop cohesive and effective campaigns.

Qualifications

Minimum Qualifications:
1. Experience: Minimum of 3 years in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required.
2. Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork.
3. Language: Proficiency in English and native Portuguese fluency is required.

Preferred Qualifications:
1. Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives.
2. Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders in both English and Spanish.
3. Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement.
4. Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product).
5. Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error-free.