Industry Operations Manager - Strategy (LATAM TTS) - GBS

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Industry Operations Client Solutions team formulates industry strategy and identifies growth opportunities, delivering industry-specific solutions and methodologies across the LATAM region. We nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a core pillar of the team, enabling holistic solutions that span product knowledge, vertical expertise, and market-level insights. We are looking for individuals with strong business acumen who can develop strategies and drive ads revenue growth for TikTok Shop (TTS) in a fast-paced environment.

Responsibilities
- Collaborate with the international e-commerce, advertising product, and sales teams to develop and execute ad strategies for promotional day campaigns, ensuring they run smoothly and deliver results
- Develop a deep understanding of the TikTok Shop ecosystem across industries, and provide data-driven business insights to top industry advertisers to formulate industry strategies and drive industry growth
- Work closely with the product team to drive the go-to-market (GTM) of new products, actively collect client feedback, and help optimize the performance of e-Commerce advertising products
- Provide strong support to the sales team by developing media investment plans and delivering marketing solution presentations for key TTS clients; Continuously serve advertising clients to help improve campaign performance and drive business growth
- Proactively identify incremental growth opportunities and turn them into reusable industry strategies

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above;
- Proficiency in English and Spanish (both written & verbal) due to working with stakeholders in both English & Spanish-Speaking markets
- 3+ years of experience in digital marketing, e-Commerce marketing, or advertising strategy, able to adapt to a fast-paced working environment
- Hands-on experience in brand and performance advertising, or experience at an advertising agency, with a solid understanding of at least one industry and the ability to turn that understanding into actionable insights and scale them up
- Solid data analytics skills with the ability to derive insights and evaluate campaign performance; proficient in Excel
- Familiarity with ad measurement tools and basic troubleshooting knowledge