Head of Program and Market Insights (Product Adoption), TikTok Korea

Responsibilities

About the Team
The Content Operations team at TikTok Korea serves as the strategic/operational hub for ensuring content quality, building strong relationships with creators and publishers, and fostering a vibrant community. The team drives growth of Korea's short-form video ecosystem by leading product adoption, running impactful programs, and delivering local insights that shape global strategy.

Responsibilities
Product Launch & Adoption
- Partner with product teams to develop and execute go-to-market strategies for Korea.
- Oversee product launch plans, adoption metrics, and strategic partnerships to ensure success.
- Provide consultation, operation and localization on product launches tailored to the Korean market.

Program Development & Localization
- Design and lead unique local programs, while adapting global and regional programs to Korean cultural and market needs.
- Deliver tentpole initiatives such as TikTok Awards, TikTok Creator Summit, and TikTok Publisher Summit to strengthen creator and publisher ecosystems.
- Align programs with product adoption goals, vertical content strategies, and TikTok's priority initiatives.

Program Operations & Scaling
- Manage daily operations of local programs and optimize performance.
- Standardize best practices through playbooks and scalable frameworks.
- Ensure consistent recognition and appreciation initiatives across all programs.

Market Insights & Reporting
- Collect, analyze, and deliver market insights to central and regional teams to guide program adaptation.
- Develop and track key metrics to evaluate program success.
- Provide regular performance reports and recommendations for continuous improvement.

Cross-Functional Collaboration & Leadership
- Collaborate closely with global and regional teams across Creator, Publisher, and Product functions.
- Represent TikTok Korea in cross-functional discussions and regional strategic planning.
- Lead, mentor, and inspire a local team to achieve excellence.

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- Proven experience in program management, product adoption, operations, or content ecosystem roles at leading companies in Korea.
- Strong industry networks and relationships.
- Experience leading cross-functional projects.
- Data-driven decision-making and strategic planning with strong analytical skills.
- Ability to communicate fluently in Korean and English.

Preferred Qualifications
- Advanced degree (Master's, MBA, or equivalent).
- Leadership experience in global content platforms or leading digital/content companies in Korea.