Head of Global Campaign Marketing, GIMC

Responsibilities
1. Strategic Marketing Leadership
- Develop and oversee the execution of a comprehensive global marketing campaign plan
- Partner with Product Marketing Communications [PMC] on the strategic positioning for our products, ensuring consistent messaging across all channels.
- Partner closely with the Regional Business Marketing leads and regional IMC teams to stay close to revenue priorities, challenges and opportunities, identifying where there are commonalities and opportunities to create scaled campaigns.

2. Team Leadership & Development
- Lead and develop a high-performing team of marketing managers based in both London and NYC, fostering a culture of collaboration, innovation, and excellence.

3. Integrated Campaign Strategy
- Lead the development of multi-channel, integrated global marketing campaigns that drive awareness, engagement and call to action.
- Partner with regions to provide toolkits and playbooks where they can adapt assets and content to tailor to specific regional market needs, supporting on regional market channel roll out.
- Partner with the Global Brand Studio on creative strategy and development of campaign creative and assets, and with PMC on the key messaging and content development, ensuring that global campaigns have regional relevance and resonance.

4. Campaign Toolkits
- With your team, develop global campaign toolkits consisting of assets packs, strategy guidance and measurement frameworks for regions to adopt, localize and activate global campaigns
- Manage marketing content creation and asset design

5. Data-Driven Campaign Analysis
- Monitor and analyze the performance of marketing campaigns and strategies, using insights to optimize future initiatives and refine content to better meet market needs.
- Champion a culture of innovation and continuous improvement, encouraging the team to test, learn, and adapt

Qualifications

Minimum Qualifications
- Proven experience in a marketing leadership role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment.
- Strong ability to build, mentor, and lead a team of marketers and strategists, driving alignment with company objectives and fostering a collaborative culture.
- Extensive experience in strategic marketing and content development, with a focus on B2B marketing in digital media or technology sectors.
- Expertise in full funnel marketing, social media, and integrated campaigns, with a successful track record of defining and executing marketing strategies that drive business impact.
- Exceptional written and verbal communication skills, with the ability to create and deliver impactful presentations and reports for executive-level stakeholders.
- Experience working in a global organization, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market

Preferred Qualifications
- Deep understanding of the digital advertising landscape and trends.
- Ability to position TikTok as a thought leader through insightful, data-driven narratives that engage clients and inspire the industry.
- Strong interpersonal skills with experience building and managing relationships across multiple functions, including Product, Sales, Marketing Science, and Communications teams.
- A collaborative team player capable of influencing and aligning cross-functional stakeholders on high-impact initiatives.
- Demonstrated success in leading complex projects from conception through to execution, with strong organizational and project management skills to handle multiple priorities.
- Highly organized, with the ability to manage resources and ensure timely, high-quality delivery on strategic marketing projects.
- Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies.
- Comfortable adapting to an evolving environment, with a hands-on approach and a willingness to iterate and learn in real-time.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $176800 - $313600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7617988759238281525

Employment Type: OTHER

Posted: 2026-03-18T00:18:20