Head of Global Campaign Marketing, GIMC

Responsibilities

About the Team
Global Integrated Marketing Communications [GIMC] aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok's strategic narrative into impactful, market-facing campaigns, toolkits, and channel strategies that drive real regional relevance and measurable business results. The team focuses on brand and messaging consistency in our communications channels, coordination of our owned channel strategy, and efficiency and speed of how we bring our priority platform and product messaging to market.

The Head of Global Campaigns role leads our go-to-market campaigns across the globe, prioritizing our biggest opportunities for global impact that are consistent in all our regions. These will range from platform positioning and thought leadership, to priority products and key tentpole moments. Leading a team across different regions (London and NYC) whilst working with regional IMC teams to bring this to life in a creative and joyful way. This is a key leadership role that needs to connect deeply across the business to craft an impactful campaign strategy, and bring this to life in a collaborative and creative way to make magic in regional markets.

Responsibilities
1. Strategic Marketing Leadership
- Develop and oversee the execution of a comprehensive global marketing campaign plan
- Partner with Product Marketing Communications [PMC] on the strategic positioning for our products, ensuring consistent messaging across all channels.
- Partner closely with the Regional Business Marketing leads and regional IMC teams to stay close to revenue priorities, challenges and opportunities, identifying where there are commonalities and opportunities to create scaled campaigns.

2. Team Leadership & Development
- Lead and develop a high-performing team of marketing managers based in both London and NYC, fostering a culture of collaboration, innovation, and excellence.

3. Integrated Campaign Strategy
- Lead the development of multi-channel, integrated global marketing campaigns that drive awareness, engagement and call to action.
- Partner with regions to provide toolkits and playbooks where they can adapt assets and content to tailor to specific regional market needs, supporting on regional market channel roll out.
- Partner with the Global Brand Studio on creative strategy and development of campaign creative and assets, and with PMC on the key messaging and content development, ensuring that global campaigns have regional relevance and resonance.

4. Campaign Toolkits
- With your team, develop global campaign toolkits consisting of assets packs, strategy guidance and measurement frameworks for regions to adopt, localize and activate global campaigns
- Manage marketing content creation and asset design

5. Data-Driven Campaign Analysis
- Monitor and analyze the performance of marketing campaigns and strategies, using insights to optimize future initiatives and refine content to better meet market needs.
- Champion a culture of innovation and continuous improvement, encouraging the team to test, learn, and adapt

Qualifications

Minimum Qualifications
- Proven experience in a marketing leadership role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment.
- Strong ability to build, mentor, and lead a team of marketers and strategists, driving alignment with company objectives and fostering a collaborative culture.
- Extensive experience in strategic marketing and content development, with a focus on B2B marketing in digital media or technology sectors.
- Expertise in full funnel marketing, social media, and integrated campaigns, with a successful track record of defining and executing marketing strategies that drive business impact.
- Exceptional written and verbal communication skills, with the ability to create and deliver impactful presentations and reports for executive-level stakeholders.
- Experience working in a global organization, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market

Preferred Qualifications
- Deep understanding of the digital advertising landscape and trends.
- Ability to position TikTok as a thought leader through insightful, data-driven narratives that engage clients and inspire the industry.
- Strong interpersonal skills with experience building and managing relationships across multiple functions, including Product, Sales, Marketing Science, and Communications teams.
- A collaborative team player capable of influencing and aligning cross-functional stakeholders on high-impact initiatives.
- Demonstrated success in leading complex projects from conception through to execution, with strong organizational and project management skills to handle multiple priorities.
- Highly organized, with the ability to manage resources and ensure timely, high-quality delivery on strategic marketing projects.
- Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies.