Head of Global Agency
Responsibilities
About the Team
We are looking for a consultative team lead to join our Global Agency Team. The team will play a critical role in establishing and leading strategic partnerships between TikTok and key global agencies. This team is consultative in nature and will lead the long-term growth of each global agency. The Head of Global Agency will own and nurture C-level business agency-side relationships globally, and partner with TikTok's regional market General Managers to drive platform growth.
Our Head of Global Agency will act as the strategic ambassador responsible for building TikTok's reputation and revenue for key advertising agencies. The Head of Global Agency will anticipate the business needs of the largest holding companies, and deliver measurable solutions for our clients. They will steward industry level thought leadership, work cross-functionally and collaboratively with regional Agency Lead teams and drive organizational KPIs while being passionate about inspiring creativity and joy among our Holding Company partners around the world.
The ideal candidate is deeply passionate about cross-functional agency development, proficient in high level strategic thinking and regional market enablement. This role requires the ability to work across different time zones and cultures and bring a philosophy of client-centricity to the role both internally and externally. The successful candidate is a builder, intellectually curious, creative, entrepreneurial, resilient, comfortable with ambiguity, strong in strategic thinking and has deep experience leading through influence.
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Responsibilities
- Build and shape the vision, global strategy, approach, regional coordination, engagement planning and success metrics for global Holding Companies.
- Develop and maintain C-level relationships to expand TikTok's presence, and educate and inform on the power of TikTok's platform.
- Lead analysis and problem solving, lead a team in multiple, simultaneous client and stakeholder engagements, and develop client buy-in to generate and/or maintain strategic global partnerships.
- Build 'ground up' comprehensive business plans, global in nature and regional in execution, that will drive top line revenue growth.
- Sell in a team environment, lead and assist in the development of generating incremental revenue via strategic partnerships.
- Utilize experience to generate thought leadership and content associated with specific Holding Company needs, to drive repeat business and help increase existing direct revenue from our top global Holding Companies.
- Work with regional sales leadership to establish/set strategic objectives and goals that maximize business impact.
- Regularly consult with regional sales leadership to enhance brand and product level positioning and engagement in their markets.
- Sustain close communication and alignment with clients and regional sales counterparts to maximize client strategies and engender trust and collaboration.
- Communicate global Holding Company strategies with internal stakeholders (regional GMs & sales leads) while driving regional consideration, adoption and consistency.
- Takes responsibility for, and is very good at, developing and growing professional staff in line with corporate culture and values, actively contributes to building and sharing the organization's values and leads by example.
- Partner with the internal Global Accounts team and their key decision makers in order to drive collaboration and synergistic advancement across the broader Global Agency & Accounts team.
- Work collaboratively with the partner Global Accounts Team lead to help drive 360 planning.
- Represent TikTok at key client and industry events, as a delegate and or speaker.
Qualifications
Minimum Qualifications
- Leadership experience in agency, have run a global business for a platform/publisher, or have a media sales and/or consulting background with strengths in pitching and negotiating
- Proven track record of growing large scale (15 plus) high-performing teams
- Expert level global agency management experience managing global media agendas across multiple markets and cultures
- Extensive strategy development and consultative skills among sophisticated agency leadership
- Excellent communication and interpersonal skills that will be showcased while working with internal and external leadership
- Truly global experience operating at global networks or with global agencies in previous roles and have deep understanding of cultural nuances by countries, cultures, and languages
- Experienced in building commercial and growth strategies to drive hyper-growth at a brand, agency or platform
Preferred Qualifications
- Effectively and confidently balance the dual expectations and business goals of TikTok and our global Holding Companies, as well as the expectations of multiple clients and regional sales teams
- You are a thought leader in the marketing and media landscape and stay attuned to market intelligence to strategically plan our offering, address brand challenges and optimize our business to changing market dynamics
- Strategic with strong analytical skills; experienced using quantitative and qualitative data, and can story tell to bring action to analytics
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $209000 - $400400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.