Head of Business Marketing, Thailand

Responsibilities

Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

Your Role
As Global Business Marketing Lead for Thailand, you will be leading and building the marketing team behind commercial business that amplifies our mission of "Inspire Creativity and Bring Joy". This role oversees two core disciplines - Integrated Marketing Communications (IMC) and Commercial Partnership Solutions (CPS) - to strengthen the TikTok For Business brand, drive strategic marketing initiatives, and deliver CPS revenue in close partnership with the Sales team.
We are seeking a marketing leader with a strong track record in business marketing and commercial impact. You will be responsible for defining market strategy, nurturing team capabilities, and partnering with the Country General Manager and cross-functional teams to translate marketing strategies into scalable programs, tools, and client solutions.
This position reports to the Greater APAC Global Business Marketing Lead.

1. Partner with Greater APAC Business Marketing leadership to translate regional strategy into relevant plans and initiatives, collaborating with the Country General Manager to achieve market commercial objectives.
2. Serve as a trusted partner to the Country General Manager, providing strategic marketing guidance to drive revenue growth and ensure brand and cultural alignment.
3. Manage the team in Thailand, consisting of Marketing Managers and Commercial Partnership Solutions Managers, to deliver marketing programmes, initiatives and commercial packages with the aim of growing brands' investment on TikTok.
4. Develop "TikTok For Business" brand strategy and create go-to-market guidelines for all upcoming activities, position TikTok as the leading media platform for domestic and global brands, and deliver messaging via various media channels and B2B touch points.
5. Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy, and commercial partnership development.
6. Collaborate with peer sales leaders to drive industry and market engagement to influence brand and commercial outcomes.
7. Closely collaborate with TikTok's regional and global marketing teams to adopt best practices and share success. Drive managerial processes: annual planning, budget prioritisation, impact measurement in Thailand.

Qualifications

Minimum Qualifications:
1. 8-10 years of experience in marketing or media, with strong data-driven, analytical, and commercial acumen; experience leveraging marketing channels and campaigns to drive results and own revenue targets preferred.
2. Experience in business marketing and commercial partnerships, content solutions or sponsorships with at least 5 years of experience managing a team of 10 or more.
3. Strong understanding of digital marketing, especially the mobile, social landscape in Thailand.
4. Experience working with both B2B and B2C customers in an international environment.
5. Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment.
6. Self-starter, fast learner who is detail-oriented and has critical thinking. Ability to navigate change and ambiguity in a fast-paced environment.
7. Strong communication skills, positive attitude, and a collaborative mindset.

Preferred Qualifications
1. Experience of building and leading a marketing and brand department at a commercial organisation.
2. Experience managing change and working in a fast-paced startup environment.
3. Experience working with global partners in different time zones and cultures.
4. Superb understanding of TikTok's owned-and-operated properties is preferred.