Growth Marketing Senior Manager (eCommerce, Malaysia)

Responsibilities

About the team
The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement.

This role sits at the intersection of commercial strategy, marketing execution, and cross-functional orchestration.

Key Responsibilities
1. Growth Marketing & Platform Campaign Strategy
- Lead the planning and execution of growth marketing initiatives to drive TikTok Shop GMV, user acquisition, and engagement in Malaysia.
- Develop and implement integrated marketing strategies for major platform campaigns (e.g., Double Day, Payday, Mega Sale campaigns).
- Identify key growth levers across traffic, creators, merchants, and platform incentives to maximize campaign impact.

2. B2C Marketing (Consumer Growth)
- Drive consumer-facing marketing strategies to increase awareness, traffic, and purchase conversion for TikTok Shop.
- Work closely with creator ecosystem teams to activate creator-led marketing initiatives including livestream and short-form content campaigns.
- Optimize campaign performance using data insights to improve conversion, engagement, and ROI.

3. B2B Marketing (Seller & Creator Ecosystem)
- Develop marketing initiatives to attract and educate sellers, brands, and creators to participate in TikTok Shop campaigns.
- Collaborate with merchant and creator operations teams to ensure strong ecosystem participation in platform campaigns.
- Support key industry programs that accelerate seller and creator growth within the marketplace.

4. Team Leadership & Stakeholder Management
- Lead and develop a team of ~10 marketing professionals across campaign planning, partnerships, and content marketing.
- Collaborate closely with cross-functional teams including Category, Creator Operations, Commercial, Product, and Regional Marketing. break down collaboration barriers, and drive cross-departmental growth initiatives.
- Align local marketing strategy with regional platform priorities and campaign frameworks. ensuring consistency while adapting to Malaysia's local market characteristics.

5. Performance Management & Optimization
- Define success metrics for campaigns and marketing initiatives, including GMV contribution, traffic growth, conversion, and ROI.
- Use data insights to continuously optimize marketing strategies and improve campaign efficiency.
- Drive post-campaign analysis and develop learnings to inform future growth strategies.

Qualifications

Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4+ years of experience in growth marketing, growth marketing, or integrated marketing roles within eCommerce, tech platforms, digital marketplaces, or high-growth consumer internet companies.
- Proven experience leading large-scale marketing campaigns that drive measurable business growth (e.g., GMV, user volume, conversion rate improvements).
- Experience managing cross-functional stakeholders across commercial, product, and operations teams.
- Demonstrated experience managing and developing teams.
- Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Excellent communication and stakeholder management skills.

Preferred Qualifications
- Experience working in eCommerce platforms, marketplaces, or social commerce environments.
- Strong familiarity with creator marketing, influencer campaigns, or content-driven commerce.
- Experience managing mega campaigns (e.g., 11.11, 12.12, major sale events) and delivering measurable growth results.
- Experience working in fast-paced, high-growth technology companies.
- Familiarity with the Malaysia eCommerce market, consumer behavior, and local marketing trends is highly preferred.