Growth Marketing Manager - TikTok Ads SMB Product

Responsibilities:
- Develop and execute TikTok-first paid media strategies focused on advertiser acquisition, education, and engagement from within the TikTok platform
- Plan and launch TikTok ad campaigns across multiple regions, optimizing for performance KPIs such as CTR, CPC, CPA, and ROAS
- Partner and support other acquisition marketing leads to optimize campaigns and help drive holistic internal lead generation
- Partner with various cross-functional teams to develop new creative formats, messaging, and targeting strategies that drive results
- Analyze campaign data to uncover insights, identify growth opportunities, and inform future campaign strategies
- Maintain an ongoing understanding of competitive performance marketing trends across platforms and regions
- Align campaign execution with broader marketing roadmaps and global priorities

Qualifications

Minimum Qualifications:
- 3+ years of experience in paid media, growth marketing, or performance advertising, with a strong focus on B2B or product-led growth
- Demonstrated success planning and optimizing full-funnel paid social campaigns, ideally on TikTok
- Strong analytical skills and fluency in interpreting performance data to guide strategic decisions
- Hands-on experience with TikTok Ads Manager or similar platforms (Meta, Google, LinkedIn)
- Excellent communication skills, with the ability to influence cross-functional stakeholders
- Deep understanding of creative best practices for social video advertising
- Familiarity with A/B testing frameworks, attribution methodologies, and conversion optimization

Preferred Qualifications:
- Experience working in high-growth or tech environments
- Proficient in English and Mandrian listening, speaking, reading and writing. Both English and Mandrian skill sets are required to support clients in APAC and to communicate with stakeholders.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: TikTok-7533268929742637330

Employment Type: OTHER

Posted: 2025-08-02T04:41:10