Growth Marketing Lead - TikTok LIVE

Responsibilities

Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

- Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
- Grow new agencies to join the live business through ads, events, referral and others
- Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
- Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
- Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.

Qualifications

Minimum Qualifications
- 5 years' work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management
- Data and Insights driven, ability to synthesise data into strategy and execution.
- Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution.
- Exceptional attention to detail and ability to prioritise and delegate.
- Ability to perform to a brief, executing to a high standard.
- Excellent written and presentation skills & negotiation skills, and leadership ability.

Preferred Qualifications
- Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
- A keen interest in brand and business development, including commercial and brand partnerships