Growth Manager, Top Users (France)

Responsibilities

The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with consumer audiences, creators, and creator agencies, we drive long-term growth through content innovation, monetization enablement, and community development.

This is the first role of its kind in France. You will own the France top gifter business end to end: understanding who these users are and what drives their behavior, defining the strategy and programs that grow their engagement and spend, and working directly with them to test what works. With demand growing fast in the market, the opportunity is to build this from the ground up, drawing on what works in other markets. A builder role on a strategic priority for France, reporting to the EU User Growth Lead.

Key Responsibilities
- Own top user revenue performance for France end to end, from strategy definition through execution to measurable outcome.
- Build the segmentation and behavioral understanding of France's highest-value users, using data to identify what drives their engagement, spend, and retention.
- Define the monetization and retention strategy for this community, and set the KPIs the business will be measured against.
- Design, test, and iterate programs and initiatives to grow top user revenue, measuring impact and scaling what works.
- Build and manage direct relationships with a portfolio of top users, using those relationships as a source of insight that informs the strategy.
- Work cross-functionally with gifting, product, creative, payments, and Trust & Safety teams to improve the top user experience and advocate for this community internally.