Global Solutions Product Marketing Manager, Pangle (NA GTM)

Responsibilities

About the Team:

TikTok Pangle is TikTok's exclusive Ad Network, currently available in nearly 50 markets. TikTok Pangle empowers advertisers to extend their reach beyond TikTok by accessing top local publishers through trusted, intelligent and performance-driven advertising solutions. TikTok Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America.

The Pangle Product Strategy & Operations (PSO) team is part of the Global Monetization Product & Technology (GMPT) organization and has a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, regional business teams, TikTok product pillar counterparts, and Pangle headquarters product and tech teams, aiming to deliver highly efficient advertising solutions to drive TikTok for Business performance ads revenue growth.

Responsibilities:

1. Own and evolve TikTok Pangle's go-to-market strategy in North America, including positioning, messaging, competitive differentiation, and value propositions. Translate complex product capabilities (e.g., Brand Safety, Custom Traffic Packages, SIA) into clear, market-relevant narratives that resonate with advertisers and partners.
2. Plan and execute end-to-end GTM programs for key product and solution launches at a global scale, with a strong focus on accelerating adoption and revenue impact in North America. Partner closely with HQ product and vertical solution teams to ensure successful localization and rollout.
3. Create compelling, audience-centric content (e.g., sales decks, case studies, one-pagers, thought leadership) that drives awareness, education, and adoption of Pangle's solutions across the funnel.
4. Define and implement Pangle Sales Enablements strategy. Collaborate with cross-functional partners and regional teams to scale and continuously refine enablement programs that empower sales teams globally.
5. Identify and streamline GTM workflows where applicable to improve operational efficiency and reduce the learning curve of sales teams and clients
6. Support regional business-operation teams in realizing business opportunities through scalable internal and external activities, e.g., client meetings, seminars, training sessions, etc.,.
7. Conduct regular research to gauge Pangle global awareness, brand health, and conceptual blockers for fine-tuning global GTM strategies.
8. Monitor business performance and key GTM metrics. Identify growth opportunities, diagnose challenges, and drive cross-functional alignment to address roadblocks and improve outcomes.

Qualifications

Minimum Qualifications:

1. Bachelor's degree or above, with 5+ years of experience in product marketing, strategy, or GTM roles within the internet, adtech, or digital marketing industries. Experience in mobile advertising or performance marketing is highly preferred.
2. Proven track record of leading end-to-end GTM strategies and product launches, with demonstrated success in driving product adoption and business impact in North America.
3. Strong storytelling and communication skills, with the ability to distill complex concepts into clear, compelling narratives for both internal and external audiences.