Global Product Marketing Manager, Trust and Safety
Responsibilities
The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling will be a plus.
At TikTok, we believe that when people feel safe, their creativity can flourish, so the Product Marketing Manager - Trust and safety marketing will play a key role in influencing the TikTok products, policies, and communications related to user & platform safety, data privacy, and more.
Responsibilities:
- Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
- In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels.
- Work cross-functionally to improve the visibility of Trust and Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in designated markets.
- Spearhead global consistency in product marketing and brand marketing strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination. - Be the glue between teams and our users.
Qualifications
Minimum Qualification(s):
- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
- Excellent organization, project management, and problem-solving skills
- High level of integrity as well as interpersonal skills as you often act as the "glue" between internal departments.
- Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
- Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
- Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing
Preferred Qualification(s):
- High level of integrity as well as interpersonal skills as you often act as the "glue" between internal departments.
- Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
- Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
- Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $97200 - $168000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Want more jobs like this?
Get Advertising and Marketing jobs in New York, NY delivered to your inbox every week.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.