Global Media Strategy & Planning Specialist - TikTok LIVE

Responsibilities

About the team
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

We are looking for a Global Media Strategy & Planning Specialist to develop and execute cross-regional media strategies. You will work closely with Marketing, Brand, Content, Product, and Analytics teams to plan and optimize integrated media campaigns across multiple markets, leveraging data and insights to drive measurable outcomes.

1. Develop global media strategies by analyzing media ecosystems and consumer behavior differences across markets/regions, and design tailored media plans for each region.
2. Manage a diverse range of media channels, including (but not limited to) traditional media, digital media, social media, livestreaming platforms, and KOL/influencer collaborations. Build and maintain strategic partnerships with media vendors and platforms.
3. Collaborate with internal stakeholders (Marketing, Brand, Content, Product, Analytics) to ensure campaigns are executed in alignment with brand, content, and product strategy.
4. Leverage internal/external media performance data and third-party market data to generate insights, set KPIs, and monitor ongoing performance.
5. Track emerging global media trends (e.g., new platforms, advertising innovations, technology shifts), identify opportunities, and drive media innovation initiatives (e.g., new livestream formats, content + advertising innovation, co-branding initiatives).
6. Ensure media placements comply with applicable local laws, platform advertising policies, and regulatory requirements. Manage budget risks and improve media spend efficiency.

Qualifications

Minimum Qualification(s)
1. Bachelor's degree in any discipline.
2. At least 3 years of relevant experience in media strategy, media planning, media buying, and/or cross-market media placements.
3. Experience working across multiple markets/regions (e.g., planning or executing campaigns for more than one country/region).
4. Familiarity with a range of media formats such as traditional (TV/radio), digital (social/streaming), livestreaming, and influencer marketing.
5. Demonstrated ability to use data to evaluate campaign performance and make optimization recommendations (e.g., using analytics platforms, BI tools, or media research tools).
6. Strong project management skills, with the ability to manage multiple campaigns/projects concurrently.
7. Ability to collaborate effectively with cross-functional and cross-cultural stakeholders.

Preferred Qualification(s)
1. Degree in Marketing, Media/Communications, Business, or related fields.
2. Experience in B2B marketing and/or industries such as digital platforms, technology, or internet-related businesses.
3. Hands-on experience with tools such as Google Analytics and/or common BI and media measurement/research tools.