Global Media Strategy Manager - TikTok LIVE

Responsibilities

About the team
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Strategy Development & Planning.
- Develop global media strategies aligned with business priorities such as brand building, user acquisition, and monetization.
Media Mix Management & Execution.
- Manage a diverse range of media channels, including traditional media, digital media, social media, streaming platforms, live platforms, and influencer/KOL partnerships.
Cross-Functional Collaboration.
- Work closely with Marketing, Brand, Content, Product, and Analytics teams to ensure media initiatives are integrated with content strategies, product plans, and campaign objectives.
Data Analysis & Optimization.
- Leverage internal and external media data, as well as third-party market/media research, to understand user behavior and media trends.
- Establish and track key performance indicators (KPIs) such as impressions, clicks, conversions, retention, watch time, and monetization impact.

Qualifications

Minimum qualifications:
- Bachelor's degree or above, preferably in Marketing, Media, Business, Communications, or related fields.
- 5 years of experience in media strategy, media planning, media buying, or cross-regional media operations.
- Direct experience developing media strategies in global or at least 2 regional markets (especially North America, Europe, Middle East, Japan/Korea, Southeast Asia).
- Strong familiarity with multiple media formats: traditional (TV, radio), digital (social media, streaming), with direct ownership or execution of activities with at least 2 media formats.