Global Head of Integrated Marketing Communications

- Connecting client education pathways and conversion to incremental revenue uplift across our platforms.

5. Global Creative & Event Direction
- Lead creative and event production teams that support the whole business with brand guidelines, trademark approvals, creative direction and strategy, design, event production, event franchise strategy, video production and copywriting.

6. Data-driven Analysis Driving Strategic Innovation
- Establish key success metrics and measurement frameworks for marketing campaigns and tentpole moments that can be utilised in partnership with the regional teams.
- Monitor and analyze the performance of marketing campaigns and strategies, using insights to optimize future initiatives and refine content to better meet market needs.
- Champion a culture of innovation and continuous improvement, encouraging the team to test, learn, and adapt in alignment with evolving market conditions and business goals.
- Actively integrate AI into the teams tools to improve efficiency and effectiveness.

Qualifications

Minimum Qualifications
- Proven experience in a executive marketing role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment.
- Strong ability to build, mentor, and lead a team of marketers, creatives, producers and strategists, driving alignment with company objectives and fostering a collaborative culture.
- Extensive experience in strategic marketing and content development, with a focus on B2B marketing in digital media or technology sectors.
- Expertise in full funnel marketing, social media, and integrated campaigns, with a successful track record of defining and executing marketing strategies that drive business impact.
- Exceptional written and verbal communication skills, with the ability to create and deliver impactful presentations and reports for executive-level stakeholders.
- Experience working in a global organization, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market.

Preferred Qualifications
- Ability to position TikTok as a thought leader through insightful, data-driven narratives that engage clients and inspire the industry.
- Deep understanding of the digital advertising landscape and trends.
- Strong interpersonal skills with experience building and managing relationships across multiple functions, including Product, Sales, Marketing Science, and Communications teams.
- A collaborative team player capable of influencing and aligning cross-functional stakeholders on high-impact initiatives.
- Demonstrated success in leading complex projects from conception through to execution, with strong organizational and project management skills to handle multiple priorities.
- Highly organized, with the ability to manage resources and ensure timely, high-quality delivery on strategic marketing projects.
- Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies.
- Comfortable adapting to an evolving environment, with a hands-on approach and a willingness to iterate and learn in real-time.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $176800 - $313600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7617988759238281525

Employment Type: OTHER

Posted: 2026-03-20T20:31:37