FMCG Category Strategist Project Intern (TikTok Shop) - 2026 Start (BS/MS)
Responsibilities
In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early.
An FMCG Category Strategist Team helps grow the FMCG category by using data, market insights, and commercial planning to make better business decisions. The team typically looks at seller performance, pricing, promotions, assortment, and competitor activity to identify opportunities and solve issues. We work closely with cross-functional teams to drive category growth, improve profitability, and ensure we serve the business needs timely.
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Candidates who pass resume screening will be invited to participate in TikTok's technical online assessment.
Responsibilities:
- Conduct market research & consolidate competitive insights from e-commerce industries
- Support Category Strategy and Account Management teams in the execution of platform and category initiatives
- Provide support in the extraction and analysis of data to measure sellers' and projects' success
- Produce regular reporting and monitoring dashboards, and respond to ad-hoc data needs
- Support strategic planning and execution of business plans
- Other admin-related work and troubleshooting
Qualifications
Minimum Qualifications
- Highly motivated to learn about social commerce, enthusiastic and shows initiative
- Strong analytical skills with good proficiency in Microsoft Excel & Google Workspace tools
- Strong attention to detail, high accountability and collaborative and open to changes and challenges
- Actively enrolled university student who is able to commit to working full-time 5 days a week for at least 3 months
Preferred Qualification:
- Business/Science/Engineering major is preferred
If you have any questions, please reach out to us at apac-earlycareers@tiktok.com
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.