FMCG Category Strategist Project Intern (E-Commerce) - 2026 Start (BS/MS)

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

The FMCG Category Strategy team within TikTok Shop's SEA Operations (Vietnam) drives category growth through data analysis, performance tracking, and strategic planning. It works cross-functionally to execute campaigns, optimize business performance, and scale FMCG operations on the platform.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities:
- Support business performance monitoring by building and maintaining reports and dashboards.
- Contribute to strategy development through data analysis, identifying root causes, and recommending actionable solutions to the operations team.
- Gain hands-on experience in planning and executing category and platform campaigns.
- Coordinate cross-functional projects and initiatives, ensuring alignment across teams.
- Provide support on additional tasks and ad hoc projects as needed.

Qualifications

Minimum Qualifications:
- Actively enrolled university student who is able to commit at least 3 months, preferably in a business administration/management or data analytics major.
- Experience with Excel, Data Analytical tool.
- Ability to pay attention to details and manage tasks effectively.
- Part-time interns available for at least 3 days a week are welcome to apply

Preferred Qualifications:
- Know fundamental Excel
- Have experience working with data

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com