Fashion Category Strategy Project Intern (TikTok Shop) - 2026 Start (BS/MS)
Responsibilities
In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.
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Fashion strategy team is responsible for the business analysis, strategy & policy design and GTM of the policies
In this role, you will be doing day-to day data analysis to diagnose business opportunities and prepare document, help to do industry research and compile documents to present strategies and collaborate with cross-functional team to facilitate the policy GTM and resource
Responsibilities
- Data Tracking & Dashboarding: Monitor and analyze daily/weekly core e-commerce metrics (GMV, CVR, CTR, GPM) across major e-commerce platforms in the Indonesian market.
- Market & Competitor Research: Conduct deep-dive research on the Indonesian fashion industry (e.g., Modest wear, womenswear), tracking competitor pricing, seller tiering, and promotional strategies.
- Strategic Insights: Assist the strategy team in building analytical models (e.g., seller segmentation quadrants) to translate raw data into actionable business insights.
- Policy Monitoring: Track and summarize local e-commerce policy updates, platform fee structures, and shipping rule changes to support strategic decision-making.
Qualifications
Minimum Qualifications
- Currently enrolled in Bachelor's or Master's degree program in Business, Economics, Statistics, Data Science, or related analytical fields
- Solid foundation in SQL (ability to extract and process large datasets) and Advanced Excel (Pivot tables, VLOOKUP, complex formulas).
- Data Sensitivity: Strong logical thinking and analytical skills; highly sensitive to numbers and capable of spotting anomalies or trends quickly.
- Able to commit to at least 5 days per week onsite for a minimum of 3 months.
Preferred Qualifications
- Industry Experience: Prior internship experience in E-commerce, Tech companies, or top-tier consulting firms.
- Advanced Tools: Familiarity with data visualization tools (Tableau, Power BI) or programming languages (Python, R) for data processing.
If you have any questions, please reach out to us at apac-earlycareers@tiktok.com
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.