Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

EU Strategy Lead - TikTok LIVE - London

3 days ago London, United Kingdom

Responsibilities

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE through working with creators to ensure a creative, fun and safe space for all of our users.

The Strategy Lead plays a crucial role as a key member of the TikTok LIVE EU team. This position is expected to contribute to growth by maintaining a comprehensive understanding of the livestream business landscape. Responsibilities include, but are not limited to, developing and maintaining a strategic business outlook for TikTok LIVE in Europe, leading the business planning agenda, and driving key growth initiatives across the organization.

- Serve as the primary strategic partner to the rapidly expanding TikTok LIVE EU team, taking a strategic and data-driven approach to provide recommendations for business growth.

Want more jobs like this?

Get jobs in London, United Kingdom delivered to your inbox every week.

Job alert subscription

- Implement initiatives that ensure the growth of the Livestream business in Europe. Identify and proactively pursue business opportunities and strategies to scale EU Live businesses. Ensure the high-quality execution of growth projects led by the TikTok LIVE EU team, such as talent agencies (Europe based and China based) and creator management strategies, among others.
- Create and refine processes and organizational procedures to maximize efficiency and productivity. Ensure clear communication of key information across teams. Enhance the quality and efficiency of project management and OKR tracking for the entire business team.
- Utilize data and analytics for decision-making, measure the effectiveness of initiatives, and foster a culture of structured experimentation and iteration to drive growth.

Qualifications

Minimum Qualifications:
- Minimum of 5 years of strategic and analytical experience at leading tech companies, consulting firms, or investment firms.
- Strong analytical skills and problem-solving capabilities.
- Fast learner, highly self-driven with a curious and structured thinking mindset.
- Ability to adapt to change with a roll-up-the-sleeves attitude.
- Excellent communication skills, proficient in both spoken and written English, capable of effective cross-functional collaboration. Highly responsible, independent, and resilient. Fluency in Mandarin is required to handle strategies for talent management agencies that are headquartered in China, where Mandarin is the primary working language.

Preferred Qualifications:
- Experience with user-generated content and live streaming is preferred.

Client-provided location(s): London, United Kingdom
Job ID: TikTok-7404826079812667685
Employment Type: OTHER
Posted: 2026-03-19T19:41:06

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.