Entertainment Marketing Product Operations & Strategy Manager
Responsibilities
About the Team:
Join our TikTok-PGC-Entertainment Vertical team and play a vital role in empowering entertainment partners around the world! As an Entertainment Publisher Product Strategy & Operations Manager, you'll focus on enhancing the experience of Entertainment (Film & TV) partners on our platform, driving creativity and innovation in the short video space. If you're passionate about building innovative products, the entertainment industry, and enjoy building global connections, this role is for you.
1. Responsible for driving Spotlight's organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies
2. Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution
3. Define product and data requirements for promotional product features and drive features from development to launch
4. Use data to analyze and continually drive campaigns and product feature optimizations
5. Collaborate with Partnerships in Spotlight adoption with entertainment partners
6. Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success.
Qualifications
Minimum Qualifications
1. Bachelor and above.
2. 5 years or above working experience at a major company in the entertainment industry, digital marketing or internet content platform/technology industry.
3. Working experience in film & TV marketing, particularly social marketing, and digital tech products.
4. Strong data analysis, strategy, and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross-functional operational workstreams to solve problems and achieve goals.
5. Good at cross-cultural understanding, communication, coordination and pushing initiatives forward and proactively, result-oriented.
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6. Have empathy and understanding for publishers, creators, and users
Preferred Qualifications
1. Overseas working experience is a plus.
2. MBA is a plus.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $88920 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.