EMEA Music Promotion & Marketing Manager - SoundOn - Berlin
Responsibilities
SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career - from TikTok integrated creation, analytic and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
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Responsibilities
- Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
- Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.
Qualifications
Minimum Qualification(s)
- 5+ years of experience in digital content, influencer/creator marketing, or the music-related industry.
- Experience working with short video platforms such as TikTok, Instagram Reels, or YouTube Shorts.
- Strong ability to develop and execute content strategies to establish and amplify trends on TikTok.
- Extensive experience in music promotion and creator-based social marketing campaigns on TikTok.
- Excellent communication and project management skills to manage internal and external stakeholders effectively.
- Strong data analysis skills, with the ability to conduct deep-dive analyses and make data-driven decisions.
- High written and oral proficiency in German and English is required to engage with local business partners
Preferred Qualification(s)
- A well-established network with local partners and agencies across the DACH region (and ideally in other EMEA markets) to promote music through editorial playlists, radio, TV, and digital channels.
- Demonstrates a strong work ethic, self-motivation, and a results-oriented approach, with the ability to collaborate effectively across different regional nuances and cultures.
- Good sense of music content with a keen eye for discovering viral trends on social media.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.