EMEA Music Programming & Promotion Product Manager - SoundOn - Paris
Responsibilities
SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career - from TikTok integrated creation, analytics and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streaming, hit charts and brand collaborations.
Responsibilities
- Plan and support the regional roadmap for music programming and promotion tools and features within SoundOn and TikTok, informed by market needs and creator behaviour.
- Partner with global product and EMEA music-promotion teams to influence development priorities and localisation of promotional tools, formats and creator experiences.
- Define, test and scale music-programming frameworks (e.g. genre- or region-based campaigns, editorial moments, creator-led launches) that improve music discovery.
- Plan and implement thematic or event-based programming calendars (e.g. cultural moments, TikTok trends) to spotlight artists and content across the platform and supporting owned social channels where relevant.
- Curate music-content line-ups for featured promotional slots, editorial campaigns and algorithm-informed placements, ensuring diversity, genre balance and cultural relevance.
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- Act as the regional point of contact between music-promotion/partnership and product teams, providing structured feedback loops and product insights derived from artist needs, campaign performance and regional music trends.
- Partner with data teams to track campaign impact, creator-activation effectiveness and user engagement across product surfaces, translating insights into actionable feature suggestions, programming priorities and product OKRs.
Qualifications
Minimum Qualification(s):
- 3+ years of experience in music content, digital music promotion, product operations, or creator platform marketing.
- Deep understanding of TikTok, short-form content, and the music landscape in EMEA.
- Strong experience working with cross-functional teams, including product, promotion and marketing.
- Experience managing or supporting digital music campaigns and/or creator programming initiatives.
- Analytical and insight-driven mindset; comfort working with campaign data, performance metrics, and product testing results.
- Excellent organizational and communication skills; able to align internal stakeholders and external partners.
- A passion for music, artists, and technology.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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