E-commerce Ecosystem & Growth Lead (Singapore, eCommerce)
Responsibilities
About the team
The Ecosystem & Growth focuses on the growth of TikTok Shop. Running the strategy behind the growth and shape the future of TikTok Shop.
About the role
We are looking for a commercially driven E-commerce Ecosystem & Growth Lead to lead a team responsible for building and scaling strategic ecosystem initiatives across creators, agencies, sellers, service providers and product supply.
As a people leader, you will manage a team of 5-7 members and work closely with the country manager and senior stakeholders to define business priorities, develop growth strategies and translate them into scalable operating models.
Key Responsibilities
1. Lead the E-commerce Ecosystem Strategy
- Lead a team responsible for developing and scaling the broader e-commerce ecosystem, covering creators, agencies, talent/service providers, sellers and other strategic partners.
- Define ecosystem growth priorities, partner segmentation and engagement strategies in alignment with overall business objectives.
- Develop scalable acquisition, incubation, activation and growth mechanisms for different ecosystem segments.
- Identify opportunities to deepen strategic partnerships and increase the commercial contribution of ecosystem partners.
2. Build Creator to Commerce Growth Engines
- Lead strategies that strengthen the connection between creators, products and consumers across affiliate, live commerce and other content-commerce formats.
- Develop scalable mechanisms for creator acquisition, incubation, activation, monetization and creator-product matching.
- Build programs that improve creator productivity and facilitate stronger collaboration between creators, sellers and ecosystem partners.
3. Drive 0-to-1 Development
- Lead the identification, evaluation and development of new business models and commercial opportunities.
- Take initiatives from concept development and business case creation through pilot, validation and scale up.
- Develop new product and supply channels, including opportunities involving integrated supply, warehousing, cross-border sourcing and curated product access.
- Establish the initial operating model, SOPs, governance mechanisms, resource requirements and commercial KPIs for new businesses.
- Lead cross-functional teams through pilot execution and translate successful experiments into scalable business mechanisms.
4. Own Product Supply & Merchandising Growth
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- Lead initiatives to improve product availability, assortment quality, price competitiveness and branded/Mall product penetration.
- Identify product and supply gaps that constrain platform growth and develop strategies to address them.
- Develop data driven mechanisms to identify pricing gaps and improve platform price competitiveness.
5. Build Scalable Category & Industry Campaign Engines
- Lead the development of industry and category level campaign strategies designed to generate incremental GMV and platform growth.
- Establish campaign frameworks covering seller participation, product selection, creator activation, agency collaboration and consumer-facing mechanics.
- Develop standardized SOPs and operating mechanisms that can be scaled across categories.
- Create ecosystem programs that connect sellers with agencies, creators and other partners to unlock incremental commercial opportunities.
6. Drive Platform & Conversion Growth
- Lead strategic growth initiatives across key commerce discovery and conversion surfaces, including Shop Tab and other platform merchandising surfaces.
- Diagnose performance across the full commerce funnel, from traffic and product discovery through consideration and transaction.
- Partner with Product, Data, Category, Marketing and Operations teams to translate business opportunities into product and operational solutions.
7. Team Leadership & Organizational Development
- Build a high performing team with strong capabilities across strategy, analytics, commercial execution and ecosystem management.
- Allocate team resources across multiple strategic priorities and ensure effective execution against business goals.
- Provide regular coaching, feedback and career development support to team members.
8. Senior Stakeholder & Cross-functional Leadership
- Act as a senior business owner for complex initiatives involving Product, Category, Creator, Marketing, Operations, Logistics, Data and Commercial teams.
- Build business cases and align stakeholders around strategic priorities, investment requirements and execution plans.
- Translate complex business problems into clear strategies, operating mechanisms and measurable KPIs.
- Present business performance, strategic recommendations and investment priorities to senior management.
Qualifications
Minimum Qualification
- Bachelor's degree or above in Business, Economics, Marketing, Management or a related discipline.
- 8+ years of relevant experience in e-commerce, marketplace, social commerce, consumer internet or closely related industries.
- 2+ years of experience managing and developing teams, preferably with experience leading a team of 5 or more.
- Strong understanding of marketplace ecosystem dynamics, including the interaction between sellers, creators, agencies/service providers, products and consumers.
- Experience across at least two or more of the following areas: Creator / affiliate commerce, Marketplace ecosystem or partner development, E-commerce merchandising and product supply, Category or industry campaign management, Platform growth and conversion, New business incubation, Cross-border e-commerce or supply development
- Strong understanding of e-commerce metrics, including GMV, conversion, traffic, product penetration, seller/creator productivity and ROI.
- Comfortable operating in highly ambiguous and fast-changing environments, with a strong bias toward ownership and execution.
Preferred Qualifications
- Experience with creator ecosystems, MCNs/agencies, e-commerce service providers, affiliate networks or social commerce platforms will be an advantage.
- Demonstrated ability to translate business opportunities into operating models, scalable programs and measurable commercial results.
- Proven track record of building or scaling 0-to-1 e-commerce businesses, programs, commercial models or operating mechanisms.
- Strong analytical and structured problem-solving capabilities, with the ability to diagnose complex business problems and identify underlying growth drivers.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.